THIS MONTH WE TALK TECH WITH JESS SIER FROM THE AFR Jessica Sier is one of a small team of journalists that covers technology at the Fin Review. She specifically looks at internet culture, IT, startups and cryptocurrencies (until mid-December 2021) while Yolanda Redrup Co-Edits The...
In the latest edition of the PR Yourself newsletter, we give you the lowdown on what's been happening in lockdown, our Dry July essentials and key PR dates for the diary. As per usual, the round-up also includes all of the latest hacks and publicity...
We sat down with gadget guru Chris Griffith from The Australian as part of an Influencing webinar to get the lowdown on how to get PR coverage in The Australian. Chris Griffith, technology reporter for The Australian is first and foremostly a tech expert having spent...
For those who are delving into the world of marketing and communications for the first time, it can be easy to confuse public relations and advertising. While the two often go hand in hand, differentiating between PR and advertising can be a little tricky. Put...
This is the first in a series of interviews with media folk so you can understand what makes them tick and how and when to pitch with anything relevant. First up, the lovely Jessica Mudditt. Jessica it would be great if you could introduce yourself and give...
Not all businesses have a fully-fledged marketing or PR team at their disposal, so if you're wondering WTF to say (or not say) during the Coronavirus crisis, we've put together some pointers to help you feel prepared, not panicked. The role of a PR professional is...
If you're keen to kick off the new decade with a new era of productivity, we're hosting an exciting event at Bustle Studios in Sydney on February 20, which promises to hype you up and get sh*t done. 2020: Now What? Marketing Hacks & Mindset Hypnosis...
Hosting an event? Make sure people know it's happening and come along by promoting it in all the right places. There are several sites dedicated to free event listings, here's our guide to the best ones across the country including Sydney, Melbourne, Brisbane, Perth and...
The media heavily rely on PR professionals for content for their stories. When they need something, i.e. someone to interview, products to feature or access to a special event they will do a call out. Sign up for these free services and receive newsletters with public...
Publicists are switched on to the world around them and have their finger on the pulse when it comes to what's happening. You can too. Adopt these simple daily rituals and you'll be walking the walk and talking the talk of a fully-fledged PR professional...