Your Questions Answered

1. Pick a package best suited to your needs/budget
2. We send you an onboarding form to complete
3. We book in an hour of consultation time to discuss your goals and business objectives for the month ahead
4. The PR Shed team hunt for PR opportunities for your business on your behalf
5. PR leads arrive in your inbox throughout the month – all the hard work is done for you – you receive all of the information you need on the opportunity, relevant contact information and the media pitch you need to send (written by a PR professional)
6. You respond to the lead immediately and manage communication from there
7. PR Shed are here to provide support along the way

A PR lead is an opportunity to publicise your brand or the people behind it. It could be a traditional media opportunity i.e a feature in a newspaper, magazine or online or it could be a TV, radio or podcast interview. We also include collaboration opportunities and speaking engagement opportunities as part of this service.

Media opportunities can be focussed around strategic business objectives (e.g launch, SEO, leadership profiling) or upweighted around key calendar occasions e.g Valentine’s Day, Christmas gifting, Mother’s day etc.

If opportunities need to be focussed around certain timings (for example a launch) opportunities can be front-loaded in your quarterly subscription accordingly.

We discuss your objectives in detail in our initial one-hour consultation.

A pitch clearly states why your business is doing something interesting and why people should care.

It is your opening gambit to the media/partner/event organiser to pique their interest and get them to talk about your business. It needs to be interesting so they engage and respond.

A pitch email normally accompanies a press release and is designed to capture the media’s attention. Personalisation is key, rather than a spray and pray approach. Journalists receive hundreds of emails each day, so you need to ensure what you have to say stands out.

Our team have crafted thousands of successful pitches to journalists globally and know the process inside out. We’ll use our years of PR experience to fine-tune your story and write your pitch (including the all-important subject line), all you will need to do is send it. And yes, we include the contact details too.

First of all, we don’t buy or design ads. We don’t pay journalists to write a specific story and we don’t hand out free samples at the supermarket.

PR is the business of persuasion. We are trying to convince your audience (clients, customers, potential customers, investors, media, staff), to promote your idea, purchase your product, support your views, or recognise your achievements.

Unlike advertising, stories are told via unpaid or earned methods. Whether it’s through traditional media, social media or speaking engagements, we communicate through trusted, not paid, sources.

This quote from Jean-Louis Gassée sums up the definition of PR nicely… “Advertising is saying you’re good. PR is getting someone else to say you’re good.”

PR Shed is designed to help anyone who needs PR including:

• Small businesses
• Start-ups and entrepreneurs
• Medium-sized businesses who want help managing their press office
• International companies looking for media opportunities in Australia & New Zealand

Working with PR Shed will enable you to put your best foot forward and give you the best chance of securing PR coverage.

Even if you’ve sent media releases out before and got no response.

We’ll connect you with the right people, at the right time who want to hear about what you do. Then we’ll encourage them to talk about it.

Absolutely. As part of our onboarding process, we’ll get to know your business and your goals, so we can provide everything you need to help you achieve them.

Everything you need. Whether that’s an email address, mobile number or IG handle so you can get in touch. We can also supply delivery addresses if you need to send physical products.

Yes we do, check out our Pay-As-You-Go PR section, underneath the packages and click here to purchase.

We pride ourselves on giving you what you need, when you need it and have a two-business-day guarantee on urgent projects.

When you appear in the media, you want to see it in all it’s glory so you can share with the team, investors, customers – you name it.

In our Skyrocket package, we provide the clippings for you – whether that’s a printed feature, radio interview or TV segment. We can also supply links to online coverage too.

Both have their merits but PR can be more cost-effective than advertising. And, we’re not sure about you, but we think it’s better when someone else sings your praises than when you do so yourself.

We are happy to chat to you about your individual PR needs and can manage all elements of your campaign for you. As a guide to our fees, prices start from $8,000 AUD.

We take credit card payment for all toolkits via our secure payment server and provide receipt upon purchase.

We want everyone to succeed at doing their own PR. If however after our initial one-hour consultation we think PR might not be the right approach for you at this time, we’ll offer you a full refund.

Our ongoing PR subscription service can be cancelled at any time.