PR Opportunities Knock with these Free Services

The media heavily rely on PR professionals for content for their stories.

When they need something, i.e. someone to interview, products to feature or access to a special event they will do a call out. Sign up for these free services and receive newsletters with public relations leads for your business direct to your inbox. This is an easy way to score publicity and boost your SEO without paying a cent, so make sure you’re in the know about forthcoming stories specific to your industry.

Remember you have to be in it, to win it!

• Source Bottle – Australian focused PR opportunities.
• HARO – Help-A-Reporter-Out with this global service.
• Journo Request – a daily email with a round-up of all the journalist requests from Twitter which can also be found by searching #JournoRequest.
• PR Hunters – PR leads delivered to your inbox.

When responding to a call out, always ensure sure your pitch is relevant and timely. Include all of the necessary information, images and video content (if appropriate) and your contact details in case they need more information.

Make a note of the journalist’s contact details so you can contact them in the future with the latest news regarding your products and services.

See if your pitch was successful by monitoring the publication closely, hopefully, your business is featured. In most cases, a journalist will give you an indication as to whether they are going to give you a mention, but not always, so keep your eyes peeled.