Publicists are switched on to the world around them and have their finger on the pulse when it comes to what's happening. You can too. Adopt these simple daily rituals and you'll be walking the walk and talking the talk of a fully-fledged PR professional...
No, we're not talking about where you're taking your loved one. We want to get your brains thinking about ingenious ways to secure precious press coverage for your business all in the name of love, well...
Not everyone is a wordsmith, copywriter or pro when it comes to prose. But the good news is there are plenty of free apps and tools which are there to help you get your message across, clearly, concisely and creatively. Here are five of our faves: Related...
A press release is your chance to tell the media the 'new' news about your business, in a bid for them to cover it. It will be disregarded in seconds if it is poorly written and it's not immediately clear why the story is relevant...
A PR agency can cost upwards of $4,000 a month (which translates to about 20 hours of PR professional’s time) and coverage isn’t guaranteed. If you don’t have the budget to pay for a proper strategy and the time to deliver it, then don’t do...