Think Twice About Hiring That PR Agency

14 Sep Think Twice About Hiring That PR Agency

A PR agency can cost upwards of $4,000 a month (which translates to about 20 hours of PR professional’s time) and coverage isn’t guaranteed. If you don’t have the budget to pay for a proper strategy and the time to deliver it, then don’t do it. Often for this reason alone, many PR agencies are given a bad rep from start-ups and entrepreneurs when they are promised the world and then results are underwhelming.

When you have some news to share, who better to tell your story than yourself?

• PR is an essential skill for any business owner – get a basic understanding of what it is and how your business can benefit and you can get the ball rolling yourself
• Journalists prefer dealing with experts direct, rather than a middleman (the PR agency)
• Utilise your own channels, build your own audience of database subscribers who you can talk to, spread the word on your social media channels and don’t be afraid to be part of the conversation by actively commenting and engaging with the wider community’s content.
• Be in the know about media opportunities with free services like Source Bottle and HARO. Plus follow #journorequest on Twitter.

While we cut our teeth in some of the world’s best PR agencies and most can be absolutely fabulous, they aren’t for everyone and are often suited to larger organisations with more cash to pay for their services.

Common Client Gripes with PR agencies

• Unrealistic expectations set with clear measurables undefined
• Senior team members onboard you to the team but then inexperienced juniors manage the account moving forwards
• An under-resourced team under-delivering on service
• Careless attention to detail

What does PR success look like to you?

Let us help you come up with a PR plan to help you reach those goals.